The Vermont Bowl Company, a division of John McLeod Ltd, thinks of brands in two ways; one is the marketing idea of the perception and understanding of what your company stands for and the other is a physical brand, as in a branding iron that permanently imprints the custom wood products they produce. Both ideas come together to allow The Vermont Bowl Company to deliver unique and custom graphics directly marked onto the wide variety of woodenware products they create. Cutting boards, ice buckets and barrels, kitchen products, lazy susans, serving pieces, bowls, and plates are some of the unique wooden ware products Vermont Bowl produces.
"We use Durable Technologies' custom hot stamping dies and branding irons to create logos and other custom graphics on our wooden products", says Vice President Tom Fox. "We use many different standard wood varieties like yellow birch, cherry, and walnut as well as unique types like ash, maple, and other exotics. We need branding tools that create the crisp and detailed impressions that our customers demand. We supply Durable Technologies with CAD drawings of the graphics and logos and they custom engrave the images onto hot stamping dies that we use with our branding irons. Durable always takes care of our requirements quickly and correctly. We tell them what our customers want and we always get the dies back just like we requested. Many people want the wooden product they buy to include some text like where it was produced and we can use our hot stamping dies to customize the products, even for walk-in buyers."
Branding is one the most practical and economical way to permanently mark almost any material other than metal or glass. Fine furniture and other works of art are frequently branded to advertise a trademark, logo or manufacturer’s name or to “sign” or individualize a craftman’s work. Branding is also used to identify tools or equipment for personal or security purposes.
Materials suitable for branding include cork, chamois, leather, plastics, paper, rubber, wood, particle board and wallboard, even meat and cheese! Durable Technologies branding irons have been used for branding barrels, batteries, boxes, brooms, cardboard cartons, crates, chairs, cork, electrotypes, ladders, lumber, milk crates, pallets, plastic parts, reels, rubber gloves, rugs, spools, utility poles, tires, tool handles, trucks, wooden furniture and a myriad of other objects.
No matter what your hot stamping or imprinting application, Durable Technologies manufactures and supplies an extensive array of brass and steel type and dies, printers’ type, monogramming type, Kingsley® wire marking type, heat shrink sleeving type, type holders, magnesium dies, branding irons and dies and much more.
Contact us to see how we can help you with your direct part marking requirement.
This post was published on October 1, 2013 and updated on October 15, 2020.